IBC 2024 流媒体 Digest – AI, 5G, Live Sports, Monetization, Content Curation, and 更多的

ICYMI:这里是流媒体的IBC 2024报道的完整集合. 与参展商, 演讲者, 以及来自170多个国家的游客, 今年的活动是所有最新流媒体的深度聚宝盆, 广播, 媒体, 娱乐热点话题, 包括人工智能, 5G, 现场直播的体育, 内容创作, 还有更多.

IBC 2024:通过与Imaginario AI对话实现更好的内容管理

One AI-driven solution that stood out at IBC 2024 as particularly smart and creative comes from a London-based company called Imaginario AI. 我会见了首席执行官兼联合创始人Jose M. Puga and got an up-close look at a content indexing and curation tool that uses multimodal AI models to "make video content searchable like text." Imaginario AI made a big enough splash at IBC this year to take home 1st prize in the "Manage" category of the IABM's BaM awards.

2024年直播技术趋势简报发布

紧跟着业界最重要的直播活动之一, IBC, 随之而来的是年度直播技术趋势简报. The report covers a variety of topics of interest to live-streaming professionals, 包括音频和视频编解码器的普及, 获取和交付协议的趋势, and business challenges faced by streaming professionals across multiple industries.

IBC 2024:人工智能在媒体中的最大力量是让它看起来很正常

在2024年IBC展会上，人工智能很难不成为头条新闻, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every 媒体 tech conversation.

派拉蒙全球首席技术官:IBC 2024:转向流媒体获得回报

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, 菲尔明智.

Olympics CTV Ad Performance Data From Keynes Digital Shows Lift in Streaming Sports Viewership

New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into 现场直播的体育, 比如圣诞节NFL比赛和WWE Raw. Keynes CEO Dan Larkman details the key findings and insights from this data with 流媒体's Tyler Nesler.

IBC 2024:内容观看的未来

Women in 流媒体 presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, 由Omdia高级研究主任Maria Rua Aguete提供. 以M开头 & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, “每个人都知道你不能再只靠潜艇赚钱了."

IBC 2024:在拥挤的流媒体市场中获取客户

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.

IBC 2024: 5G和体育直播贡献

许多人在体育博彩领域提出了5g的理由, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. 尽管5G和道具投资仍然是一对般配的组合, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling 现场直播的体育 streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

IBC 2024: Gracenote Exhibits New Watch Prompts Dataset That Drives Audience Tune-in and Engagement

利用人工智能和人类编辑专业知识, 观看提示补充Gracenote视频描述提供事实, 人才招, 内容比较.

IBC 2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns

在IBC2024, the IABM has warned 媒体 tech vendors that they cannot continue to do business the same way they always have. 更重要的是, 他们正在优先投资能够产生收入的产品, 灵活性, 以及以牺牲培训和互操作性为代价的效率.

什么谷歌Chrome浏览器的Cookie启示意味着流媒体广告

对于一些出版商来说, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. 如果你失去了瞄准的能力, you lose the benefit that delivers greater efficiency to marketers and increased CPM on your ad inventory. 在本文中, 我将介绍谷歌关于第三方cookie的拟议行动, 这些计划的现状, 这会影响到谁?, 以及广告商和出版商可以做些什么来减轻这种影响.

新的BrightLine研究表明，交互式CTV广告会推动更强的独立回忆

BrightLine最近的一项研究, 互动流媒体广告的领先平台, revealed fresh data about the incremental impact of interactive advertising for CTV, including major new findings showing how effective interactive ads are with encouraging unaided recall.

DirecTV为结束“一刀切”流媒体捆绑服务而战

Even the prospect of shedding customers ahead of Monday Night Football's season-opening NFL game isn't deterring DirecTV from doubling down versus 迪斯尼 in the latest battle to convulse Pay TV. Its contract dispute with Walt 迪斯尼 Company extends the blackout of channels like ESPN, 美国广播公司, FX, 迪士尼频道的订阅人数已超过1100万.

随着总统竞选的升温，Zeam推出了超本地摇摆州中心

摇摆州选举新闻," from Zeam provides instant access to local news stations across the critical swing states enabling viewers to get a true local lens into pivotal moments on the campaign trail

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The “Paradox of Choice”

Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, 主要的, 迪斯尼, 和更多的. 在对流媒体的泰勒·内斯勒的采访中, 他讨论了他的专业背景, 是什么促使他开发这款应用, 它如何帮助客户省钱, 它使用的人工智能基础模型, 和更多的.

在2024流媒体读者选择奖中投票

流媒体读者选择奖随着行业的发展而发展. 到2024年，我们有17个类别. 投票开始了! 现在开始投票!

音乐经济学:流媒体vs. CD销售——更深入的观察

近年来, a narrative has emerged pitting streaming services against traditional music sales, 尤其是cd和黑胶唱片. Social 媒体 posts often circulate claiming that a single CD sale is worth hundreds of hours of streaming for an artist. 虽然这些比较可能很引人注目, 它们往往过分简化了复杂的生态系统，误导了艺术家的挫折感. 本文旨在揭示音乐版税的错综复杂之处, 挑战常见的误解，突出真正的问题.

科技和行为的不可逆转的转变正在重塑英国电视

"The centrality of technology" is a major contributory factor in the decline of broadcast, 尤其是英国的公共服务广播公司, who are struggling to keep pace with the internationalisation of streaming and irreversible, 媒体消费的快速变化, BBC 新闻' Analysis Editor Ros Atkins told execs on 21st August at the Edinburgh TV Festival.

Wurl研究显示，CTV广告客户每隔一段时间就会流失4-8%的观众

Wurl, 电视行业的领导者, 最近发表了《百家乐软件》,“与母公司合作开发了一份新报告, AppLovin, 领先的营销平台, 以及测量和分析公司, 调整. The report walks readers through tangible 考虑s for three major stages of the marketing cycle: awareness, 考虑, 和决策. 在这个Q中&A, 彼得Crofut, VP, 业务发展, highlights the most effective strategies advertisers can use during each of these stages.